Creating a Film Poster

I think the original film poster for the Spike Jonze short, 'I'm Here' Is very effective: The soothing autumn colours create a tranquility which immediately sells it to the audience under the romance genre along with the main focus being on the 'robot' couple. They are an example of one of the films enigmas as it is an interesting concept to see robots and nature combined - it's a very unusual and abstract premise that will intrigue the wide target audience who will appreciate the Science Fiction, Romance and Indie genres this poster reveals the film will cover. It's simplistic with an ambiguous tagline: "Ordinary is no Place to Be" which I believe is an effective hook, attracting an audience with it's unique intrigue.

I produced a poster for the same film - marketing it under a completely different genre. I've used a close up of the robot head to establish it as Sc-Fi, it is a lonely, independent image signifying the tragic narrative of the film and so the audience sympathies with the protagonist. Using the editing programme Photoshop I've distorted and contrasted the colours of the original image using a main theme of purple which I think gives it an abstract, futuristic appearance that will stand out and attract the audience. An enigma is created by this poster as no details of the films romantic storyline is given except for the title and obscure abstract image of the robot protagonist - setting it up as an entirely different film and attracting a wider audience who will be intrigued by its ambiguity.
I think both posters are effective in attracting audiences under different genres - a romantic, science fiction, tragedy.